88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.
Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and many other online […]
So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.
First things first. Who are […]
Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.
But ecommerce sites are […]
Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal
Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.
This […]
Online Marketing Blog has been toying around with a new blog header and thought it would be best to get your opinion on which design we should choose.
In the upper left corner of this post there are 5 different headers to check out, each with it’s own name. Click on each one and the header […]
Spotlight on Search Interview with Maile Ohye, Developer Programs Tech Lead at Google
Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.
Maile Ohye has […]
Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to […]
I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.
Joel Book from Exact Target introduced the case study: Creating brand advocates is as important as […]
The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also introduced the now popular four-step process for developing a social media strategy.
A lot has changed since we first interviewed Charlene Li […]
B2B marketers have always been in the business of “content marketing“ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a […]
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