Maile Ohye, Senior Developer Programs Engineer, Google delivered the morning keynote on day two of Search Engine Strategies Toronto. Maile discussed Google’s approach to helping site owners and shared answers to burning questions from the moderator and audience.
The format was a Q&A, and the following is a summary of the best questions and answers from […]
Images as an asset for organic search results and search engine optimization are often overlooked. Images can drive traffic through image search as well as inclusion in universal search results.
There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier […]
It’s a common story: an online marketing professional returns from a conference full of exciting new ideas and tactics, only to fail at selling those ideas internally. In many cases, marketing and IT/development professionals don’t always understand each other, and as a result potentially high value projects stall out and never see the light of […]
There are many intersections between earned media and organic search engine rankings, so it makes sense that they would work well together. The PR industry is in an interesting situation right now with so much of the traditional media world moving to digital media. Whether they admit it or not, journalists rely on PR professionals […]
Spotlight on Search Interview with Michael Nguyen, SEO Strategist for Shopzilla & Bizrate.com.
Helping companies with very, very large web sites increase sales through improved search engine performance takes a unique type of person. Think equally strong left and right brain lateral thinking. Heavy doeses of technical savvy plus creative problem solving are essential.
Shopzilla and Bizrate […]
Adding real-time search and social search to the mix in the search engine world has created a number of new opportunities for marketers that want to do a better job of reaching customers. With new data sharing announcements happening fairly regularly, it can paint an interesting picture when you lay out the relationships between major social […]
Plunging into social media for the first time can be a bit daunting for individuals or businesses. There is a learning curve when it comes to becoming more social online, and it can take a while to learn what works and what doesn’t. Here are a few of the best Do’s and Don’ts that can […]
This post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis. The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings.
This post includes liveblog notes from the presentation given by Adam Singer of TopRank Online Marketing. Adam opened up noting that according […]
You are currently browsing the Marketer Blog weblog archives for June, 2010.
Marketer Blog syndicates its weblog posts and Comments using a technology called RSS (Real Simple Syndication). You can use the following services to be notified when there are new posts to this weblog.
