Marketer Blog

This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation.  If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. “fluff”. […]

This post is one of a series of liveblogs from the 2010 MIMA Summit. Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear. One way to take […]

Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways: First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology […]

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & […]

Read this post, share it on the social web and you could win a free pass to the 2010 MIMA Summit. Details below. The 2010 MIMA Summit being held next week 9/27-28 will feature keynote speaker Gary Vaynerchuk of Wine Library TV and author of Crush It! (review). Once I heard @Garyvee was speaking in […]

B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle.  Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have been significantly affected by changes in social technology. At a conference I recently spoke at, an attendee made a statement that social media only works […]

Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz). However, the recent implementation of Google Instant has resulted […]

Even though a company sees the value of social media, it doesn’t mean the organization or its members are ready for it. Have you started something you really weren’t ready for? Sometimes it works out and other times it doesn’t. In order for companies to realize the maximum benefit from social media marketing, there must […]

With the growing momentum of content marketing, a lot of companies get hung up on making investments in quality articles, white papers, videos and other media only to find they’re not getting much traction. I’ve heard it time and time again at conferences in discussions with brand marketers where they’ve invested in creating great content […]

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow? Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method […]