While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the TopRank Online Marketing YouTube Channel. Tips […]
Social Commerce is a very hot topic right now with numerous blog posts, articles and even a few events focused on ecommerce and social media. Adding ecommerce functionality to social sites is something that I’ve wondered about for quite a while: “What I’d like to see more of is the availability of basic ecommerce functions […]
Demystifying better social media marketing often starts with doing a better job of connecting with customers. But how can you connect with customers if you don’t know who they are? Do you know who your customers are? Do you know what they search for and talk about on social networks? What influences them to buy […]
As I’ve been able to travel and meet marketers all over the U.S. and in other countries, I am always interested in learning how companies are viewing the value of their social media efforts. Marketing investments should be predicated by more than chasing the competition, satisfying an someone’s ego or acting solely on a gut […]
We’ve established the value of content marketing here through many different posts. Most of the focus has been on creating value from content at the top of the funnel in a buying cycle. That’s where a lot of marketing dollars are focused and it’s an area of focus for the consulting offered by many online […]
With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local. […]
While taking a short flight from Auckland to Queenstown, NZ I was thinking about the role of content as a tool of persuasion. Let me know what you think: In every marketplace, when something new like technology comes along that requires a change in behavior, there’s a fairly predictable range of responses. Based on original […]
Yesterday in Auckland, NZ I gave an all day workshop to 150 marketing and communications professionals on Social Media Content Marketing & Strategy at Social Media Junction. I’m used to giving workshops to 20-30 people so it was an interesting and enjoyable experience with such a large group. (Thanks to Bullet PR staff who are […]
How would you rate your content marketing efforts? How well are you incorporating SEO and Social Media? If you’re not sure or need to improve, read on. We’re big fans of content marketing as you probably know and there’s a presentation on Content Marketing Optimization that I’ve been doing at search conferences lately (SES SF, […]
[Note from Lee: Adam has been a tremendous resource and part of the TopRank Online Marketing team. His PR and social media background brought a very complimentary perspective to the SEO, Content and Social Media work we’ve been doing for the past 10 years. We wish him the best of fortune with his return to […]
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