First of all, please wish TopRank’s Online Marketing Blog a Happy 7th Birthday! It was 7 years ago today that I started this blog as an experiment to document industry news and develop my writing skills. With the help of many different people, it’s turned into quite a bit more than that. THANK YOU for […]
A recent comment on Online Marketing Blog in response to advice on Content Marketing Optimization states: “Why not write less and give more to gain credibility … reach the audience and the rest will follow?” It makes sense to create great content that people will interact with and share, growing visibility over time naturally. […]
“Why should we have a blog?” It’s a reasonable question. Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog. Blogs as a content management system make it very easy for […]
Advertising is Dead. SEO is Dead. The list of provocative linkbait goes on and on but savvy practitioners realize that few things just die out. They change. Like advertising. Traditional ad dollars are most certainly moving to digital and as companies look for more ways to take advantage of technology to better connect with customers, social […]
As consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with. We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest. That’s still great advice, just […]
While there’s plenty of great Search Engine Optimization advice being published daily on blogs and industry websites, there’s not as much from a content marketer’s perspective. Having been in the SEO game for over 10 years, I know there’s a tendency to give recommendations that focus on web pages, code, links and what those things […]
Do you have what it takes to be a social media consultant? Knowing how to use social technology is not the same as being able to effectively market to customers with measurable outcomes using social media. This post takes a look at the myth of the social media user promoted as an expert vs. the social media marketing practitioner that can facilitate real business value through the social web.
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