As a long time and trusted marketing agency, TopRank Online Marketing gets to work with some amazing B2B technology and SaaS companies. One of those companies is StrongMail. Today Kristin Hersant, VP of Corporate Communications joins an esteemed group of marketers and thought leaders ranging from Guy Kawasaki to David Meerman Scott interviewed here at Online […]
The last session of the day on the last day of SES London was on Social Media in the Marketing Mix with Kristjan Hauksson of Optimize Your Web in Iceland and Mel Carson of Microsoft in London. Kristjan started things off: What happens when a volcano goes wrong? He recounted the situation last year when Eyjafjallajokul […]
The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuring Jonathan Allen from Incisive Media, Paul Carff from Google and Will Critchlow from Distilled. All three speakers offered plenty of interesting tips. […]
Over the past 7 years of blogging, one could say I’ve become quite familiar with the world of blogging. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. I’ve looked at over 1,000 blogs to create […]
Either as a consumer that loves different brands or a B2B marketer who’s looking to connect with prospects, Facebook Fan pages offer an easy way to engage with others that have similar interests. It’s easy enough to find the brand names you know, but when looking using other criteria, it can be tough. There’s a […]
Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers. With 9 out of 10 B2B marketers using content in their mix and predictions from the likes of Geoff Ramsey […]
The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time spent online in the U.S. versus 7.2 percent just a year ago. Twitter now counts approximately 200 million accounts and over 110 million tweets per […]
Social Media Marketing has taken a firmer position within the marketing mix of most companies in one way or another. For some, social web participation is a natural fit. For many others, being more social isn’t in the management DNA. Regardless, marketers are held accountable for improving the bottom line and with that comes a […]
Thank you to all who participated in our little poll seeking votes for the best UK Online Marketing Blog last week. That link will take you to the ful list as well as the voting results. The purpose was to create awareness of UK centric blogs that share as much of a passion for Online […]
While at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution. I am reading it now and may do a full review, but I asked Jay about a few core principles or shifts from the […]
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