Marketer Blog

I’m blogging on a plane coming back from a week in paradise. That’s part of my process for returning to the “real world”.  As a marketer I cannot help but think what’s behind the communications and actions of companies I engage with as a consumer. My time on Oahu talking with local residents and surfers […]

The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years. And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and […]

Content, Content, Content. After attending search conferences for a few years now, it seems only right that content is getting some time in the spotlight. This week at Search Engine Strategies (SES) New York, I had the great pleasure of presenting on the topic of content marketing. For so long talk has been about how […]

Facebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices. Recently I participated in a […]

The intersection of SEO and social media marketing continues to gain traction amongst online marketers everywhere you look in the industry. As an example, the enthusiastic interest in our recent compendium of blog posts, Essentials of Integrating SEO & Social Media. I think most experienced marketers “get” that SEO and Social Media functions are less […]

Concurrent with SXSWi in Austin, Texas this weekend was the TECHmunch event for food bloggers run by Babette Pepaj of Bakespace. Babette rounded up a stellar cast of characters to present on a variety of topics including numerous food journalists from the likes of CNN and the LA Times plus PR pros like Erik Deutch, […]

After 7+ years, I’ve seen it all in blog comments. Genuine people responding, asking and sharing in ways that inspire streams of comment responses and even blog posts elsewhere on the web. I’ve also seen far too many bots that automatically find blog posts that are of a certain age, written on a certain keyword […]

The value of content marketing has been well established here and in many other places on the web.  It’s nothing new for many marketers, especially those in B2B Content Marketing. As companies seek competitive advantages and to adjust their ability to reach and engage markets, the creation of content as a vehicle for key messages […]

There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while.  To help marketers better understand the […]

Since 2005 or so, I’ve been pretty active speaking at conferences all over the world. Some of the cities I’ve been to for speaking engagements include: San Francisco, Chicago, Washington D.C., Boston, Detroit, Hong Kong, Auckland, Sydney, London, Barcelona, Toronto, Minneapolis and Park City, Utah. But to this day, my favorite city for a conference […]