Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics: According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site. A recent study […]
I received an invite to CrowdFactory’s “Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle” webinar yesterday with Jeremiah Owyang from Altimeter Group and Sanjay Dholakia, CEO of CrowdFactory and decided to liveblog it. Jeremiah has pioneered a lot of the social media thinking found in progressive companies today and his blog, Web Strategist, is […]
With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement – especially in large companies. One of the […]
In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn’t realized until it connects with influencers and those in a position […]
I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great for blog posts so here are a […]
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just “marketing”. 2. Social media is not here to save you. It’s not here to make your business matter again. That’s your job. Social media are the tools to help you connect and engage. 3. Each social platform is […]
The “Smart Mobile Marketing” session is a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opens with a question for the room of 80+, “how many people in the room have developed a mobile version of a site?” 3-4 hands slowly raise. And with that, the stage is set: There […]
WARNING: This post is based on a Marty Weintraub presentation. If you have seen Marty present, then you understand the warning and are probably smiling. For those of you who have not, just remember you were warned, although this text doesn’t do justice to Marty IRL. All kidding aside, Weintraub, CEO of aimClear, is a […]
Really, truly understanding the competitive landscape can help pave the way for a successful search engine marketing program. Chris Boggs led a panel discussion at SES Toronto on Competitive Analysis – What tips and tools can get you the vital competitive information that every SEO needs. According to Boggs, “Competitive analysis is one of the […]
Moderated by Jonathen Allen, the SEO is Dead. Long live SEO! session included a number of “salty dog” SEO experts: Terry Van Horne, Jim Hedger and Garry Pryzklenk. Essentially, the key questions discussed in this panel centered around what is it that we’re doing as marketers that could be considered as SEO vs. Marketing. Other topics […]
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