Marketer Blog

In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information and consumers / buyers across the customer lifecycle relationship. Those media types are often characterized as Paid, Earned, Owned and Shared media.  What do those media types mean […]

Certainly one of the best cities in the U.S. for a conference is San Francisco and in a little over 2 weeks the famous ClickZ Connected Marketing Week returns with 5 days of deep dive online marketing education, networking and knowing SEOs, plenty of fun.  A big part of the week is the SES San […]

One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.  In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has.  Such “rogue” social media activity might be […]

This is the second of my “workation” blog posts this week, so I hope you enjoy the brevity. My oldest son is a relatively new fan of skateboarding and I’ve noticed some interesting comparisons with his advancement of skills to the experience of many social media marketers – or any new discipline for that matter. […]

Recently I spoke with Content Strategist, Margot Bloomstein, who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we discussed productive interactions and exchanges between Search Engine Optimization and Content Strategists. Organizations advance their reach and engagement goals through content and Strategists work to audit, develop […]

Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. Creating content for business communications with customers, peers, employees and the industry is an essential part of doing business. Creating content alone isn’t enough to ensure intended audiences will read it, so researching search […]

At Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices. One of those speakers was Lionel Menchaca, the Chief Blogger at Dell and a real pioneer in the world of […]

My friend Bob Knorpp has a good piece on AdAge this week:”Why Marketers Should Break Free of the Digital Content Trap” about the fallacy of content. He makes some good points about companies going through the motions of creating and promoting content on social channels with motivations of retweets, likes, shares and links over real […]