Marketer Blog

One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.  In particular, the Search Engine Marketing Benchmark Report – SEO Edition.  (See last year’s review here). The sub-title is appropriately a great indication of the theme for […]

With the boom in brands publishing content and the explosion of user generated content from social networks, the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business.  Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online […]

To learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement. If you’re starting from scratch and really have no idea what SEO is, then certainly one of the popular SEO books would be a appropriate as well […]

Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community. Tapping […]

No doubt, you’ve searched Google or Bing and found web pages that were clearly “optimized” in the name of SEO. That kind of copy might help a page appear higher in search results (less so with Panda) but doesn’t do much for readers once they click through. When I see those pages, it reminds me […]

At the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”.  In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common […]

For the past 8 years I’ve been a big fan of using content as a marketing vehicle to acquire new customers. In fact, during our agency’s 10 year history, we’ve never had a sales person and have engaged in very little outbound marketing (long before the notion of “inbound marketing” became popular). The growing popularity […]

The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: Todd Friesen, Ray “Catfish” Comstock, Rob Garner and moderation duties handled by Richard Zwicky. First up is Rob Garner, VP Strategy at iCrossing and […]

The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there’s been a notable shift in interest specifically towards social & content marketing.  What’s interesting is the focus on leveraging social media marketing solely for direct consumer acquisition. What’s the problem with that? Nothing. […]

A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business.  I’ve been thinking about this a lot in terms of online marketing and have been sharing these ideas through client content marketing strategy. At the same time, more companies are actively seeking expertise with a customer-centric […]