The growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Online Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we routinely field questions as […]
A social media panel at a bowling alley? Yes, that’s how I started my Thursday morning this week, thanks to WCCO Radio (Minneapolis/St, Paul) which was host to a panel on Social Media for Business at Pinstripes in Edina. Esteemed panelists included several familiar faces and brands including MIMA Board members: Brent Shiely (@brentshiely), Technology […]
The web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices. The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never […]
Keyword and topic research is a significant part of Search, Social Media and Content Marketing. An understanding of what customers care about related to a brand’s offering and how that manifests as keywords, helps drive how marketer’s approach content, optimization and promotion. Over the past 5+ years, the search landscape has evolved significantly and optimization […]
Copywriting for the web is a true art form, whether you’re writing web pages, press releases or landing pages. Add the practice of search engine optimization and it can get even trickier. Too much focus on SEO and that high ranking web page may confuse readers, resulting in lacking conversions. Too little focus on keywords […]
When I was at a client’s User Conference earlier this year, Steve Farnsworth caught up with me and asked a question about using analytics to refine content for increased sales. I’m a big fan of repurposing content and I noticed that the video itself never mentions me or my name and that people who read […]
Note from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies, I knew it would be a great resource. We often do book reviews here on Online Marketing Blog but Aaron and I decided on this format instead, focusing on specific tips and tactics you […]
The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing. For marketers in need of practical advice on customer-centric, practical […]
One of the many great things about apps and an iPhone is that you can be productive or at least productively kill time, should you ever be blessed with such a thing as “free time”. Mobile social media usage is on the rise and one of the most productive opportunities to be creative is using your […]
One of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions (blog) and Author of eMarketing Strategies for the Complex Sale. It’s one thing to create a content marketing strategy, it’s another thing to execute it in a way that works […]
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