Marketer Blog

This Halloween do you think social media will bring you tricks or treats? For some marketers, every day is Halloween when it comes to social media marketing. These marketers expect the bogeyman to be hiding behind every piece of consumer-generated content and assume their customers and the public only use Facebook and Twitter witchcraft to […]

I’ve been liveblogging conferences since about 2005 ranging from ad:tech Chicago thanks to Steve Hall to a brief time working with Barry Schwartz of Search Engine Roundtable covering search marketing conferences. Since then TopRank has liveblogged nearly 100 events from SES Hong Kong to Intel’s first Social Media Summit. When Mack Collier asked me to […]

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.  I cannot begin to express how valuable content curation can be if done right.  It will allow you tap into and respond to what people are searching for, what […]

[Note from Lee: The next in our series of Wednesday guest posts comes from no less than the Godfather of Content Marketing, Joe Pulizzi. I’ve known Joe since he published his first book, Get Content Get Customers, and have been amazed at his relentless efforts to lead the charge towards better marketing. What I like […]

We’ve all received them and we’ve all sent them. They can be given but they can’t be taken back. It’s a single action that can cause people to unfriend, unfollow, or unsubscribe.  What are they?  Emails!  Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you […]

After a successful Blog World Expo New York, I’m very much looking forward to BlogWorld Los Angeles in just under 2 weeks.  Judging from the conference agenda, there’s an impressive roster (275+) of experts, pundits and long time bloggers presenting on just about every relevant topic you can think of. Blogging has been cited as […]

By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week. Information production, sharing and consumption […]

[Note from Lee: Social Business is everybody’s business when it comes to modern internet marketing. IBM’s social business efforts are really at the forefront of this trend. Ben Edwards is the VP of Digital Strategy at IBM and leads the strategy, design and development of IBM’s marketing and communications in the digital realm. Ben joins […]

There are some things that you can’t take back: including what you release on the Internet.  With over 93% of B2B marketers using social media, online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better).  […]

[Note from Lee: While I fervently pursue the home stretch of writing my own book “Optimize”, I’ve asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media. This post comes from Rebecca Lieb, who I’ve known since her days at ClickZ, then Econsultancy and now she is digital advertising and […]