A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so when the actual Twitter chat comes, I’m ready with robust content and links instead of thinking of everything on the fly. The result is a richer […]
Blogging is one of the top sources of online content creation for many companies. Blogs are a great vehicle for interacting and engaging with current and prospective clients. Blogs are also an effective way for prospects to associate stories, anecdotes, and personalities with a company or brand. Taking on a blog can be a large […]
A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%) websites, search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative […]
Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But many companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media. Most […]
For many people who have grown up celebrating Thanksgiving, the holiday for giving thanks has a underlying theme: Winning the wishbone. Besides the mounds of wonderful food and extended family gathered at many US households, there might be plenty of turkey to go around, but there is only one wishbone. Believe it or not, competitive […]
With SES Chicago over, we’re picking up our Wednesday guest posts again. This time with my friend David Meerman Scott, best-selling author of numerous books including The New Rules of Marketing & PR, Real-Time Marketing & PR and a new book called Newsjacking (Wiley) created specifically for the Amazon Kindle. David is someone who has always […]
Press Release SEO has been one of the most popular topics to attract Google search traffic here on Online Marketing Blog. In fact, Lee told me he’s been using PRWeb (a TopRank SEO Client) to promote content in a news format since 2001. We’ve seen the ups and downs in the Public Relations industry over […]
This year was my 5th attending the SES conference in Chicago. While smaller than SES New York or SES San Francisco, the Chicago show serves a significant number of client side marketers, agencies and consultants in the Midwest and according to Incisive Media who run the event, attendance at this year’s SES Chicago was the […]
As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden’s afternoon presentation on “Content Marketing & Optimization.” According to Google’s Eric Schmidt, every 2 days we create as much information as we did from the dawn of time to the year 2003. With so […]
Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions. A Best Practices Approach with Gregg Stewart Did you […]
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