Marketer Blog

21 Social Media Marketing Trends for 2012 Curious to find out what 2012 could have in store for online marketers?  This presentation from DreamGrow shares 21 predictions on what 2012 could look like. Highlights include: Social CRM making inroads Social media influencing more sales Social commerce on mobile devices Facebook IPO and Most Popular Social Sites: “Nielsen: Top […]

The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape  online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming […]

Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.  As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal. According to a recent release by ComScore, nearly 3 […]

What does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to […]

Social Commerce Psychology [INFOGRAPHIC] This is indeed an infographic of a different color.  Tab Juice has created a very interesting graphic which focuses on 6 mental rules of thumb that affect social commerce buying decisions.  In an online world flooded with infographics this one definitely stands out! Did You Know? 81% of consumers receive advice […]

In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library.  Right away I noticed Ron Jones’ new book “Keyword Intelligence” while standing in front of a bookcase full of titles to choose from. What I appreciate about Jones’ book is that whether you are a […]

In just a few days we’ll be celebrating our 8th year of blogging here at Online Marketing Blog.  Most of the SEO Blog class of 2003 is still going strong: (SEOBook, Search Engine Roundtable, Search Engine Journal, etc) Although, we haven’t been solely focused on SEO ourselves for several years. Marketing channels may change, but our […]

Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens?  Those are some of the many questions that marketers are faced with today.  With more and more consumers and customers turning online to share what they think of a particular brand or company it has become increasingly difficult […]

I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web […]

2011 Social Sharing Trends [INFOGRAPHIC] A new infographic recently released by Clearspring provides a good overview of social sharing in the past year.  I especially liked the breakdown of shares by social media platform. Facts You May Not Know You Didn’t Know: 73% of the top 10 shares were related to death & disaster Twitter […]