There’s a game of telephone going on about a hundred different theories of Search Engine Optimization and the influences or signals that affect search visibility. One that I continue to hear revolves around the notion that search engines like fresh content. I’m sure the genesis was something like: Someone told someone else at a conference […]
One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return. Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty […]
Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented. I really doubt that a significant waste of effort and […]
“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for […]
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.
Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources […]
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success.
As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful daily. […]
For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI. When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected and worked out a sponsorship. VISI is the only company with an ongoing “ad” on […]
It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog.
The agenda covers everything from Social to SEO to B2B Blogging […]
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others […]
Web video is hot. Some say your chance to be a pioneer.
How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video […]
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