BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “Mobile Persuasion,” BJ proposes the theory that […]
TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization. Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success. The core of any search or social media marketing program focuses on content. But what exactly is content […]
Where do forward looking industries look when asked to look further? This was the core question behind the SES San Francisco panel session, ‘Search – Where To Next,’ moderated by Graham Mudd, Vice President, Search & Media, comScore, Inc. Joining Mudd were the following search marketing professionals / soothsayers: Brian Kaminski, Chief Operating Officer, iProspect […]
The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher. What are they doing right that you’re missing? Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results. Following […]
How exactly does one become a celebrity CMO? Jeffrey W. Hayzlett, former CMO of Eastman Kodak Company showed us as he robustly (and at times, profanely) opened the 2010 Search Engine Strategies conference in San Francisco, CA. A crowd of thousands, waiting in anticipation after being detained in a lobby holding area for twenty merciless […]
I started interviewing people in the search marketing industry long ago (inspired by Aaron Wall) as a way to provide access to search marketing practitioners, pundits and employees at search engines. Beginning in 2005 with this interview with Brett Tabke from WebmasterWorld & Pubcon, interviews with search marketing types have been posted here covering a variety of […]
Search Engine Strategies San Francisco is upon us and marks a watershed year for this event. For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience. In addition to TopRank Online Marketing CEO Lee Odden presenting […]
Jeffrey Hayzlett is the former CMO at Kodak and author of “The Mirror Test: Is Your Business Really Breathing?”. You might have seen him on Celebrity Apprentice with Donald Trump or speaking at a variety of industry conferences. He hails from South Dakota and considers himself a cowboy. Unfortunately, I couldn’t find any photos of […]
One of the many ways companies have engaged their customers, gained insight into a marketplace and conducted research for a variety of purposes has been through surveys. If you think that list of activities almost sounds like the reasons many companies engage in social media monitoring, you’d be right. About 2 weeks ago I did […]
What are the best Search Engine Marketing blogs to follow? Which are the most popular? The chart above from Feed Compare shows a comparison of the RSS feed subscriber counts published by Feedburner for: Google Webmaster Central (red), Search Engine Land (blue), Search Engine Watch (green) and our very own Online Marketing Blog (purple). As […]
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