Over the weekend, Online Marketing Blog posts as well as my interactions on Twitter took on a decidedly “public relations” flavor with TopRank’s involvement at the 2008 PRSA International conference. The event is now done and everyone should be back in the swing of things back in the office.
This year TopRank had 2 speaking slots […]
Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior […]
Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.
In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always […]
At TopRank Online Marketing, many of our clients are intrigued with the prospect of going to market with green messaging. We match their excitement like most firms do when faced with the prospect of communicating an honest-to-goodness good story with so seemingly tailor made for results.
Is it really enough to announce that you’re going […]
(Rob Key, Peter Himler, David Bradfield, Lee Odden)
Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.
As I mature and meet more and more people, however, […]
“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you are not sharing your messaging via social channels - and I mean, like yesterday - you are hopelessly behind the times […]
As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and sponsor goals exceeded, there is a feel of optimism both about the city as esposed my Detroit mayor Ken Cockrel […]
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do with it?
These were the bold questions set forth by Jeffrey Graham, Executive Director, Customer Insight, New York Times, in the […]
How do you measure something that seemingly cannot be measured? For example, how much do I love this little guy here who answers to the name of Clark:
And how much does this same little guy hate, just hate I tell you, taking a bath:
In both instances, it’s as wide as my arms can go. So […]
Next Wednesday, (Oct 29) 1 - 3:30 p.m. EST Network Solutions is holding the “Solutions Stars Video Conference,” a series of videos and live discussions featuring 32 internet marketing experts and entrepreneurs from every angle you can imagine from SEO to social media to whatever it is that Tim Ferris does. Seriously, this is one […]
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