SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior
Wednesday, August 18th, 2010BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “Mobile Persuasion,” BJ proposes the theory that […]







