Archive for the 'Uncategorized' Category

PubCon: Online Reputation Management

Wednesday, November 12th, 2008

The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, […]

PubCon: Managing Brands Online

Wednesday, November 12th, 2008

The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative.  Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.
This panel of brand ambassadors, including Jessica L […]

Pubcon Day 1 Favorite Photos

Wednesday, November 12th, 2008

As is tradition at Online Marketing Blog, we take quite a few photos at conferences. I’ve never come back from an event thinking that I took too many.  Here are a few photos from day one of the WebmasterWorld Pubcon conference in Las Vegas, which for me, was interrupted by a trip over to the […]

PubCon: Social Media - The Big Sexy Buzz

Tuesday, November 11th, 2008

You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was… why not, what do you have to lose?
Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, […]

PubCon: Understanding the Complex Social Media Marketing Playing Field

Tuesday, November 11th, 2008

Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn’t collapse.
In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a […]

Pubcon 2008 Keynote Shawn Rorick of Cirque du Soleil

Tuesday, November 11th, 2008

The WebmasterWorld Pubcon conference in Las Vegas opened up today with remarks from founder Brett Tabke, who mentioned that only about 30% of the content of this year’s event are dedicated to search marketing. The rest is made up of social media and other related internet marketing topics.  As interests in the industry changes, Pubcon […]

Increase ROI From Marketing Conferences

Monday, November 10th, 2008

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
There are many options for companies and agencies to train digital marketing teams and to keep tenured employees up to date including conferences such as: this week’s WebmasterWorld Pubcon, Search […]

Managing Online Reputation with SEO, Social Media & PR

Wednesday, November 5th, 2008

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - […]

The New Rules of Marketing & PR

Tuesday, November 4th, 2008

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short […]

5 SEO Posts that Rocked Our October

Monday, November 3rd, 2008

In October we decided to mix things up a bit and offer more posts with practical tips, especially the SEO Basics series. While many of our readers appreciate industry insights, observations, conference coverage and interviews, it was the practical tips and resources that attracted the most interest.
While started out with tips focused on search engine […]