Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens? Those are some of the many questions that marketers are faced with today. With more and more consumers and customers turning online to share what they think of a particular brand or company it has become increasingly difficult […]
I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web […]
2011 Social Sharing Trends [INFOGRAPHIC] A new infographic recently released by Clearspring provides a good overview of social sharing in the past year. I especially liked the breakdown of shares by social media platform. Facts You May Not Know You Didn’t Know: 73% of the top 10 shares were related to death & disaster Twitter […]
If you are Public Relations professional (or online marketer), the time has come to implement new tactics that will keep your audience excited, engaged, and encouraged to share. While optimized press releases, case studies, and white papers are great forms of online content, it’s time to take advantage of one of the hottest media formats […]
While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand. We’ve all read about or seen favorite examples going back to […]
Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later decided they no longer wanted to see that company’s post. Are you doing everything you can to not only […]
Thousands if not tens of thousands of new companies are formed every month in the U.S. and one of the most common problems to be solved relates to creating awareness, interest and motivation to buy. Is buying Google AdWords, throwing up a blog and a Facebook Fan page the answer? What about sending out Tweets, […]
New Report on B2B Content Marketing for 2012: This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points […]
Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open […]
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and […]
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