Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow. What exactly are the rules, and what are the ramifications for not following the rules? This presentation by a group of industry experts focused on gaining an understanding of how search engines read […]
This afternoon I attended the panel presentation titled ” Local Myth Busters – Local Optimization Facts Proven or Debunked” which featured four very knowledgable panelists who provided a great mix of instruction and high level tactics. This session was very focused on Google Places and finding a way to stand out from your competition. If […]
There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik (@avinash). It didn’t matter if speakers had last minute slides to create or attendees stayed out until all hours, everyone made sure they were there. This is the second time I’ve seen Avinash and he does […]
SES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait. Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions. Based on the speaker […]
How to Train Employees to Handle Your Social Media This infographic by mindflash encourages companies to focus on uncovering the social media rock stars within the organization and prompting them to get on board with company goals and initiatives. Highlights include: Options available to organizations for social media execution Group training Determining employee familiarity with […]
Earlier this week Frank J. Kenny did a Skype interview with me about small business blogging and why or why not it makes sense. Frank’s audience is the network of Chambers of Commerce across the U.S.. I think it’s a timely question considering the ongoing “blogging is dead“, “no it’s not“ debate that’s been going on […]
When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following: Finding a way to connect with their audience Moving prospects through the buying cycle Growing their network and lists Marketers often talk about their prospects being overloaded with too much information which […]
In one month my new book Optimize will be available on Barnes & Noble, Amazon.com and many other booksellers on and offline. It’s been one heck of a journey so far and I’m really looking forward to sharing the key concepts and insights from the book with Search Marketing, Public Relations and Content Marketing professionals […]
Google+ For Business This infographic was recently shared by Chris Brogan on his website and provides some valuable insight into using Google+ for business. Highlights include: Why Google+ is the place to be Sharing is the key Taking your business page to the next level “Introducing Google Play: All your entertainment, anywhere you go” Google […]
One of the key objectives and performance metrics for business blogging is to grow the network of people that find, interact with and share blog content. An optimized approach to growing a blog community relies on an understanding of who the audience is and what their information goals are, not just what the brand wants […]
You are currently browsing the archives for the Uncategorized category.
Marketer Blog syndicates its weblog posts and Comments using a technology called RSS (Real Simple Syndication). You can use the following services to be notified when there are new posts to this weblog.
